Hello All,

Welcome to Week 23 of John Thornhill’s Internet Marketing Training Masterclass Coaching Program.

Life has been a little hectic this week, so there has been a bit of a delay in getting this post out to you, but I guess that is the joys of creating a business online from home around a toddler. Some weeks I get a lot of time and other weeks I have a million and one appointments I need to keep.

So with out any further rambling lets begin with this week 23′s tasks…….

Internet Marketing Masterclass Week 23:
Add Mini Email Course To Sales Page

This week was all about adding in our completed email mini course to our autoresponder and our websites, ready to start list building with in our niche. Like I have mentioned in Week 22′s post, having an email course available is another way we can potentially sell our product to our prospects.

Some people may visit our sales website and be interested in our product but not necessarily ready to buy. Offering the email course as a freebie is a way a shy prospect can get a taste of what you are writing about and then they may buy.

This week we were sent our welcome letter for the week, our checklist and we had 8 videos to download and watch to learn what tasks we needed to do for the week.

Video 1: Create A List For Our Sales Page

In this video John shows us how to create a new list in our Aweber accounts to integrate our email course into our sales page.

We are shown:

1. How to log in to our Aweber accounts
2. How to create a new list name
3. And how to save our new settings

Video 2: Get List Html Code

In this video we are shown how to get the html code for our autoresponder list.

We are shown:

1. How to create a new webform
2. How to save the webform
3. How to access the raw html code of our newly created webform
4. And how to copy and save the code to file ready to access later

Video 3: Add Confirmation Email

In this video John shows us how to start adding in our email courses messages, starting with our confirmation subscriber email.

We are shown:

1. How to find the confirmation email we need to edit
2. How to edit the email to our needs
3. And how to save the settings

The last 3 video steps were fairly easy to do as we had already covered setting up an autoresponder list when we set up our blog back in weeks 2-6 of this course.

Video 4: Add Mini Course To Aweber

In this video we are shown how to start adding in our mini course to our auto responder series.

John recommends that we give our email course the same title everyday so that people know what to look for.

The easiest way to transfer the email course we created in Week 22 to the auto responder series is to make sure we have already saved our e-course in ‘Notepad’ or as a ‘text’ document.

We are shown:

1. How to select the ‘Follow Up’ message tab to create a new message
2. How to edit the title and personalise the email
3. How to copy and paste our e-course into the autoresponder message.
4. How to set the interval box for when we want the email to be sent
5. How to save our settings
6. And how to repeat the process for the rest of the email course

Video 5: Add Optin Form With Out Graphics

In this video John talks about adding the email course optin form to are sales page. It is recommended that we create a sales page with out an optin form and one with one.

Some marketers don’t like promoting products that have optin forms. So if a marketer approaches us with a very large mailing list, however they will only promote our product if we remove the optin form, then we can change the sales page very quickly to suite.

The other thing John recommends is to place our Optin form approximately a quarter of the way down the page. Apparently, the higher up the sign up form, the more subscribers we should get.

We are shown:

1. How to create a new table on our sales page to insert our optin form into
2. How to switch our sales page in our html editor to ‘source code view’
3. How to copy the optin code into position where we want it. (In this case we are using the original same set up we used on our blog with the basic ‘name’ and ‘email’ in a simple box. I have since got a graphic for my blog! )
4. How to switch our page back to normal view
5. And how to save our settings

Video 6: Order Optin Graphics

Ordering optin graphics is optional if we want to spend the extra money. We don’t have to order them if we do not want to, however if we want our optin form to stand out, having graphics that match in to our sales page is a great way to go. They look heaps better than a plain sign up form.

The optin forms are not that expensive, @$25-30 per optin. (I actually organised 4 of them to be made for my website. One for my email course, one for my products updates, one for my affiliates and one for a newsletter that I am yet to create! )

If you want great graphics made, contact Steve from Planet Divinity. He does awesome graphics, very quickly, the maximum I have had to wait for my graphics was 2 days! And if you ever have any problems or you want something changed he is incredibly helpful. I highly recommend him!

Video 7: Add In Optin Form With Graphics

In this video john shows us how to add our optin to our sales page using graphics. The first thing we need to do before doing anything else is copy the optin images to our sales page images folder. (When I first added in my optin to my sales page I forgot to do that and wondered why no images appeared when I uploaded the page. )

Next John shows us step by step how to copy the graphics optin code to our sales page.

We are shown:

1. How to view our sales page in the source view
2. How to select our optin code
3. And how to copy the optin code into the sales page and save details

At the moment I am using a free website editor program called “Kompozer”. It is a good program, very much a “what you see is what you get” The program is fairly easy to use although I have come across some problems with installing my optins into my pages.

John taught us to save our code to ‘notepad’ and then re-open in our editor. This may have worked for some, but didn’t work for me. When Steve made my optin graphics, he also gave me the ‘html’ code. I actually found opening the ‘html’ code in my browser and then doing the copy and pasting directly into the sales page worked easier. Plus i created a table in the sales page to copy the code into.

One thing I have noticed now is that whenever I update or make any changes to my pages that have optins on them, I have to then recheck that the optin works. I have found making changes has moved the optin code around so often I have to re copy and paste the code in again just to be sure.

Video 8: Edit Aweber Code

In this video John shows us how to edit our Aweber codes so that when people sign up they will be directed to our own lists and not a blank field. The best way to check if the codes have been edited correctly is to sign up to our own lists.

I completely agree with this especially after I have learned that every time I make an editorial change that I have to re-position to optin code. I use the same email address to sign up so if I get redirected to the “You have already subscribed page” I know I am successful.

Week 23 Checklist:

Our checklist tasks for Week 23 were:

1. Create an Aweber list for our email course
2. Copy and save the Aweber code for our email course to place in our sales page
3. Create our confirmation email for our mini email course
4. Add our email course as follow up emails to the autoresponder list
5. Order some graphics from Planet Divinity (This is optional)
6. Edit our optin code and add our optin code to our sales page with the graphics if we ordered them
7. Visit the masterclass forum and communicate with fellow students
8. Continue visiting fellow students and marketers blogs and make comments where appropriate
9. Continue posting to our own blogs.

OK so that is Week 23 wrapped up. In week 24 John will be showing us how to create our affiliates page.

So until next time……..

Enjoy Your Learning!

P.S If you want to read more posts on my master class training, you will find them all listed on my masterclass training page. Click on the following link to get to that page: My Masterclass Training

P.P.S John Thornhill’s Internet Marketing Masterclass Coaching may be closed at the moment. He has just started the new 2010 program and he only ever takes a limited amount of students at a time so as to dedicate himself to our learning, basically it is a first in first served situation.

Update 10/4/2010: John has just released a one month $4.95 trial to Masterclass meaning you can sign up for $4.95 and trial the training. As far as I know he is limiting these places. If you see a sold out sign, then do sign up to be notified when there are new places available again.

This training program was the best decision I ever made. I would not be doing what I am today if it wasn’t for John. I can not recommend this program enough!

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