Hello All,

Welcome to Week 32 of John Thornhill’s Internet Marketing Training Masterclass Coaching Program.

It has been nearly 2 weeks since I last posted. Ooops on that one!

Life has been a little hectic, I have finally been able to schedule some time now to really get focused on some study and training. The one thing I do find hard when trying to set up a business online around a 3 year old and family commitments is organising time management and allocating set times so I don’t get side tracked.

It all sounds good in theory, however before I know it life has interrupted and another week has gone past and I wonder what I have done. I wonder how many other people feel like this. I am sure I am not alone!!

OK so with out side tracking any more!

Lets begin with this weeks training…….

Internet Marketing Masterclass Week 32: Creating Viral Reports And Ebooks

This weeks training is all about using viral marketing as a form of traffic generation.

What is Viral Marketing you may ask?

Well a simple way to explain viral marketing as I understand it is as follows:

Viral marketing occurs when you have a report that can be given away, sold and re-sold (ie: have resell rights) that can have affiliate links with in the report so people can earn potential money by promoting it.

In other words I can create a report and give it to my affiliates to give away. The links inside the report to my main product can be re-branded with the affiliates affiliate link. Therefore if anyone clicks on the links inside the report and buys my product the affiliate will earn a commission.

I hope I have explained that ok?

The bottom line is, the more this report circulates around the internet either by being given away or sold, the more chance we have of people clicking the links within the report, visiting our websites and possibly buying our products.

These free reports are a great way to promote our products and websites as everyone loves freebies!!

As usual we had our welcome letter and list of tasks to do for the week, plus we had 7 videos to download and learn. This was a big week!

Video 1: Download Viral Pdf

In this video John talks about resell rights products and how they can benefit our business and promote our main product.

As I tried to explain earlier, the idea is that we create a small report that can either be given away or sold by other people or anyone that gets access to the report. However to take this idea further John encourages us to create a report that can be re-branded with our affiliates affiliate links instead of our own.

Just having a standard report to give away is one way, however if we really want to promote our product well, a brandable ebook is a great incentive for affiliates to promote our product more effectively. The affiliates know that they have the possibility of earning commissions from any of the re-branded links inside the report.

The first thing we need to do in order to make brandable products is to get ourselves some software that can make our ‘pdfs’ brandable. The software that John recommends for us to use is called “Viral Pdf”. Currently the software is $27 to buy.

(I haven’t bought this software yet or made my report to give away for my spray tanning website. I do plan on doing that over the next few weeks so I will keep you posted and let you know when it is ready! )

Video 2: Create A Resell Rights Or Free Ebook

The idea of the free/resell rights ebook is to give your reader value as well as encourage them to purchase the main product.

You want to provide good quality content but keep the important secrets for your main ebook. You don’t want to reveal everything about your topic or else there is no reason for people to buy more.

A simple way to write a free report is to use parts of our main ebook. The report does not have to be a very long one, we could easily get away with it being a few thousand words under 10 pages. We should be able to write our report fairly quickly especially if we are selecting parts of our main product and using a cutting and pasting technique!

Depending on your niche, you could use private label rights material to create your reports, especially if you want to make quite a few reports that will lead back to your main product. According to John there is no reason why we could not make 10 resell rights or free reports all linking back to our main ebook.

If you need to source private label rights material you can find a wealth of good quality products from “PLR Monthly”, “Resell Rights Fortune” and in the special offers section of the ‘Warrior Forum’.

Video 3: Create Brandable Links

In this video John shows us how to create the hyperlinks within our report that will be able to be re-branded with the ‘Viral Pdf’ software.

Before we are shown how to use the software John reminds us of the importance to provide value with our reports. Although the idea of the report is to encourage the reader to buy our main product it is not recommended to just promote the main product. We should make sure our report provides good quality content as well as enticing the reader to want more.

Next we are shown the basics of creating the hyperlinks with the tags needed so that the links can be branded.

We are shown:

1. How to create a hyperlink in our report
2. How to add the ‘viral pdf’ tags needed
3. And how to save the links and edited text

If we have any problems John recommends that we read the help files and manual that comes with the viral pdf software.

The other thing John suggests is that we create a second affiliate account with clickbank if we haven’t already. This is so that we can use our second affiliate account to promote our ebook just in case people don’t re-brand the report and we will still earn a commission for our sales. (This is a good way for testing how viral our report becomes.)

Video 4: Sign Your Pdf

In this video John shows us how to sign our ‘pdf report’.

We are shown:

1. How to convert our document to ‘pdf if we haven’t done so already
2. How to open the ‘ViralPdf’ software program
3. How to set the ‘pdf’ up to be ‘signed’
4. How to ‘sign’ the ‘pdf’
5. And how to save the ‘signed pdf’

One thing John points out in the signing process is that we shouldn’t set a time limit, this can interrupt and corrupt the signing process.

Video 5: Brand And Test Links

In this video John shows us how to re-brand the ‘pdf as an affiliate using the ‘Viral Pdf Rebrander’. (This is the software that we will supply our affiliates to rebrand our reports with their affiliate links.)

We are shown:

1. How to open the ‘pdf’ in the ‘Viral Rebrander’ software
2. How to enter our clickbank id
3. How to save the re-branded ‘pdf’
4. And how to test the links inside the ‘pdf’

Video 6: Create Files For Distribution

In this video John shows us how to prepare the ‘pdf’ and software ready to be given away for people to promote.

The ‘pdf’ that we need to use is the ‘signed’ one that we created in Video 4. Before we include the rebrander software we should brand the software with our own affiliate link!

If one of our affiliates uses the software and then decides they like the program and decide to buy through our link, we can earn a commission. (I like the idea of that! )

OK getting back to it. This is one big week. 1500 words already!

Once we have branded the software we can then find the ‘Pdf Brand’ file that we need to include when distributing the report.

One thing we could do to help our affiliates is to also include a ‘How To Guide’ to show our affiliates how to actually brand the report with their own affiliate links. We should not assume that everyone will automatically know what to do.

(Boy can I relate to this!! I have heaps and heaps of rebrandable reports on my hard drive that I can rebrand with my affiliate link. I had no idea what to do until this weeks training! Now I can find all the reports and start giving them away!! )

Another idea with the free report is to take it all to the next level. We could get some graphics made, include some promotional material text such as emails and even a simple sales letter to the report. This could be used if people want to actually sell the report from their own websites.

We should try and include tools that will make it easier and more encouraging for the affiliates to either sell or give our mini ebook away.

Once we have completed our giveaway report John wants us to send it through to him so that he can have a look at it and possibly promote or sell it on ebay as well. (Go John! Although not sure if ‘Learning How To Spray Tan’ is your thing! )

(I have been a bit of a slacky here. I am still in the middle of writing my report!! So much to do, so little time! )

Video 7: Add Free Report To Blog

This particular video was presented by Danial Sumner. For the last few years Daniel has been one of John’s right hand men in charge of ‘Masterclass Support’, he is also the co-owner of PLR Monthly with Dave Nicholson. You can find out more about what Daniel is up to now by visiting his blog. (Click here is visit Daniel’s Blog: Daniel Sumner)

OK so back to it. In this video Daniel goes through the whole process of showing us how to add our free report to our blog.

The first thing Dan explains to us is what extensions we can use as downloadable files such as ‘pdf’ or ‘zip’ files, however a folder file is not downloadable!

If our report is just a ‘pdf’ file that we want to make available then we can leave the file as is, however if we want to include other files with the ‘pdf’ such as graphics etc, then we will need to place all the files into a folder and ‘zip’ them up.

When we have our files prepared, the next thing we need to do is create a folder that will become our websites downloads folder. We can call this folder ‘Downloads’ or if we are concerned about file stealing we can call it something else. Our downloadable files need to be placed into this folder ready for uploading.

(We really should already know how to do this from uploading our sales website, however going over the process again is not a bad thing! )

Daniel shows us:

1. How to make our files downloadable
2. How to create our downloads folder
3. How to upload our folder to our website space using ‘File Zilla’
4. How to check our files have been uploaded correctly
5. And how to determine the link address of our downloadable file

In the next part of the video Danial shows us how to incorporate the link to our downloadable free report into our auto responder series.

We are shown:

1. How to open our ‘Aweber’ list auto responder sequence
2. How to add the type needed into out ‘Thank You’ for subscribing email
3. And how to paste the report link into the email

Another thing that Daniel suggests is that we should give away reports regularly to our subscribers as a great way to constantly give value. These reports do not necessarily have to be content created by us.

We could find some master resell rights, resell rights or private label rights reports, audios, videos etc related to our niche and make them available for giveaway and download. Plus if we can re-brand the reports/products with affiliate links to bigger products we can earn a commission too!!

(I do plan on setting this up for my subscribers very soon! I have a lot of private label and master resell rights material that I have collected over the last 2 years, however first I need to actually go through the products before I start giving them away. I do not want to give away anything that I don’t think is relevant or of good quality. Another task to do! One day, One task at a time is my motto. I will get there eventually! )

The final suggestion Daniel has for us, is that we could create a specific ‘Subscribers Only’ page like a website page that our subscribers can access and take their downloads from.

(This is a good idea also! Another option is to create a password protected page on our blog!)

Week 32 Checklist:

Our checklist tasks for week 32 were:

1. Purchase the ‘Viral Pdf’ software
2. Create a resale rights or free report
3. Create re-brandable links within our report
4. Sign and brand our report and test all links work
5. create files ready for distribution
6. Organise graphics and extra promotional material to include
7. Upload our report to our blogs to be able to be downloaded for our subscribers
8. Continue posting to our blogs
9. Continue to visit the ‘Masterclass Forum’ and communicate with fellow students
10. Continue to visit fellow students, marketers and niche blogs/forums and post comments where appropriate

OK so that is Week 32 wrapped up. This was one big week of training! I hope you have made it to the end of this post! I just did a count. I have 9 more videos to summarise in total before the end of the training! Woo Hoo not long to go!

So until next time……..

Enjoy Your Learning!

P.S If you want to read more posts on my master class training, you will find them all listed on my masterclass training page. Click on the following link to get to that page: My Masterclass Training

P.P.S John Thornhill’s Internet Marketing Masterclass Coaching may be closed at the moment. He has just started the new 2010 program and he only ever takes a limited amount of students at a time so as to dedicate himself to our learning, basically it is a first in first served situation.

Update From 10/4/2010: John has just released a one month $4.95 trial to Masterclass meaning you can sign up for $4.95 and trial the training. As far as I know he is limiting these places. If you see a sold out sign, then do sign up to be notified when there are new places available again.

This training program was the best decision I ever made. I would not be doing what I am today if it wasn’t for John. I can not recommend this program enough!

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